ZIRUI XIONG

FECHOS 2024 is a youth-oriented, inclusive and multicultural musical festival in China. It aims to provide a platform for free expression of different musical styles and create more opportunities for emerging musicians to express themselves and interact with audiences. The entire brand design revolves around the core elements of youth and vitality, combined with a variety of colors and creative graphics, showing the fearless spirit and vitality of FECHOS.

It's a rebranding project. The Bao is a fast food restaurant in New York's Chinatown that serves Taiwanese snacks and Chinese cuisine. The restaurant's name "Bao" refers to the traditional "baozi", or steamed bun, which is a popular snack in Chinese cuisine. I combine Chinese and English to make the whole brand more culturally integrated and distinctive through design.

'Jian Chuan' in Chinese means to see mountains and rivers. The brand identity is that we are willing to travel the mountains and rivers of the world to find the most precious and highest quality tea for our customers. And when our customers taste tea from all over the world, they can also feel the local customs, as if they have seen the mountains and rivers themselves.

This is a rebranding project. The core objective of this rebranding is to enhance the visual identity of the brand while preserving Faber & Faber's strong traditional cultural influence. Through a modern logo design, simple and powerful typography, and a clear color scheme, the brand is infused with a more dynamic and contemporary element. The new brand identity underlines Faber & Faber's pioneering position in literature, art and the exchange of ideas, while laying the foundation for future publishing trends.

Nezha is a traditional figure in Chinese mythology. He was the first person who opposed theocracy and patriarchy in the system of feudal ethics in China. He takes the image of a child "to return the flesh to the father and the bone to the mother", with a strong tragic color, symbolizing the first soul to break through the shackles and shout to the heaven and earth. I reinterpreted this classic figure, added more oriental elements and traditional music, and presented its brave, rebellious and tenacious image to the audience.

Besides design work, I also like photography. Through the lens, I capture the details and moments of life, from the natural landscape to the city street, each photo carries my exploration and perception of beauty. Photography not only allows me to see the world more deeply, but also inspires me creatively in my design work. Whether it is design or photography, I always believe that the most authentic emotions and stories can be conveyed through visual language.